Why Brand Authenticity is Important and How To Achieve it?

Melanie Graham
2 min readOct 27, 2022

Branding is not just the logo, a website, the font you use, or the products you sell. It’s the story you tell, the values you embrace, and the culture they adhere to.

Confusing messaging and inconsistency will result in a loss of engagement. Users are unlikely to return to, or recommend, the business.

A strong brand narrative across all content, including website and social platforms contributes considerably to consumers determining if the company is credible, authentic, and worth selecting over competitor.

How to create an Authentic Brand?

To become an authentic brand you must be consistent, transparent and clear in messaging.

Create a Compelling Brand Narrative

A strong brand narrative that communicates your origins, goals, values and expertise will build an emotional connection with your audience and consumer trust.

This narrative needs to be consistently woven through all of your content including website and social channels.

We believe sharing your purpose will convey authenticity to both clients and peers in your industry.

This narrative should…

Communicate your value propositions by quickly getting to the point — differentiators, qualities, features.

Be clear in what products and services you offer with concise, easy to understand descriptions that answer customer questions.

Proving Company Worth by providing product reviews and videos.

Create signature colors and unique design elements that are true to your brand

If you want your brand to be memorable (especially across your different marketing channels) then you need to not only be consistent with your messaging (above), but also to be consistent with your corporate colors and styles.

We believe color has the power to change how a person feels.

A compelling brand narrative is developed over time. As your company grows, values are cultivated and communication is refined. An authentic brand is critical for winning customers: consistency through your branding, website and social platforms.


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